Why do we do it?

Drift Mist isn't just a brand - it's a family. 

We started this because we’re genuinely obsessed with cars. Not just the look, not just the noise but the whole lifestyle. From late-night drives and garage builds to early starts at car shows and meet-ups, we’re in it because we love it.

Our founder is part of a car club himself, and that connection to the scene runs deep in everything we do. Drift Mist was never about jumping on a trend, it’s about creating something real, by car people, for car people.

We make car fragrances because we knew what was missing. Something that smells class, lasts longer than a few days, and actually fits the vibe of our cars. No cheap scents or flashy gimmicks, just great quality, made with care and passion.

Last year, we hit the road to meet loads of you at shows like Tatton Park, Gravity, and Harewood House. And honestly? That’s the best part. Talking to people, seeing your builds, hearing what you think — it’s what keeps us inspired. Drift Mist wouldn’t be what it is without that community around us and the friends we have made.

We’re not some big faceless company. We’re a crew of mates, petrolheads, builders, detailers just like you. And when you support Drift Mist, you’re not just buying a product. You’re joining the family.

This is why we do it. And we’re just getting started.